Conducting events in exotic locations presents several logistical challenges. When our client needed to transport an extremely heavy concept vehicle from Japan to Costa Rica for an anniversary event, the cost to fly the vehicle was substantial. While it was critical to display the concept vehicle at the event, the expense was too great, and the client needed to find another way.
CMC was called in to explore the alternatives. CMC developed an augmented reality application to allow guests to explore a highly detailed, actual size “virtual” model of the concept vehicle. Using CAD data, CMC was able to generate a highly detailed, realistic appearing virtual concept vehicle, complete with detailed product information and specifications.
To engage guests further, they were able to interact with the virtual model, opening doors and moving throughout the interior. This solution proved effective and received very positive feedback from the media while only requiring a fraction of the investment versus shipping the actual model to the event.
